Wink

Branding + Package Design

Wink is a line of over-the-counter female intimate health products. The company offers a covert method for females purchasing intimate health products through strategic packaging. Wink aims to ease the stress and awkwardness that can accompany purchasing products that are vital for intimate health.

Wink’s target audience includes female customers (ranging from age 16-28) who feel judged or embarrassed about buying OTC intimate health products. These individuals may delay or refuse making such purchases to avoid feeling uncomfortable.

Transformation Process

The following shows how this promotional kit (housing condoms + personal lubricant) transforms into an ambiguous package